Friday, March 12, 2010

Taylor Swift Has a Free iPhone App

Lots of tween celebrities have iPhone apps - they offer a way for fans to get exclusive information/news, special messages from the stars, advance notice of events/tickets, and the like. Taylor Swift has joined the iPhone app world, but her app is available for free (most celebs charge $1.99 to $3.99 for their apps). Fans can watch videos, listen to her music, and get her Twitter feed in a single channel on their iPhones. We wonder if she'll start a trend of reward loyal fans with free content/access?

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Lynnee said...

Now I really want an iPhone! Great idea to expand her brand and lower the barriers.

Ms. Twixt said...

Totally agree! So sweet that she made it free!

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