Study Finds Tween Girls Have Mixed Feelings About the Fashion Industry

The Girl Scouts along with the Dove Self Esteem program just released study results about tween girls' attitudes towards the fashion industry. Really, really good food for thought:

"The increased scrutiny of the fashion industry and its use of ultrathin models isn't without validation, as nearly 9 in 10 American teenage girls say that the fashion industry is at least partially responsible for "girls' obsession with being skinny," according to a national survey released today by the Girl Scouts of the USA.

The nationwide survey, which included more than 1,000 girls ages 13 to 17, finds many girls consider the body image sold by the fashion industry unrealistic, creating an unattainable model of beauty. Nearly 90 percent of those surveyed say the fashion industry (89 percent) and/or the media (88 percent) place a lot of pressure on them to be thin. However, despite the criticism of this industry, 3 out of 4 girls say that fashion is "really important" to them.

A substantial majority of those surveyed say they would prefer that the fashion industry project more "real" images. Eighty-one percent of teen girls say they would prefer to see natural photos of models rather than digitally altered and enhanced images. Seventy-five percent say they would be more likely to buy clothes they see on real-size models than on women who are super skinny.

In addition to celebrities and fashion models, the study also showed that peers (82 percent), friends (81 percent), and parents (65 percent), are strong influences in how teenage girls feel about their bodies. Girl Scouts of the USA, who partner with the Dove® Self-Esteem Fund to offer self-esteem programming for girls nationwide, will be focusing their core leadership program to address the issue through its uniquely ME!, program.

"The fashion industry remains a powerful influence on girls and the way they view themselves and their bodies," said Kimberlee Salmond, Senior Researcher at the Girl Scout Research Institute. "There is little question that teenage girls take cues about how they should look from models they see in fashion magazines and on TV and it is something that they struggle to reconcile with when they look at themselves in the mirror."

The Girl Scout survey comes amid continuing controversy over super thin models, so-called "size zeros." Critics say the models are dangerously underweight and have charged that the fashion industry's preference for waif-like women has led to models engaging in obsessive dieting and extreme weight loss, as well as set a poor example for teenage girls. Fashion shows in Madrid, Milan and elsewhere now ban models below a certain body-mass index.

This topic, along with the survey results, will be the focal point of a media event held at Bryant Park Hotel on February 10th 2010, one day before New York City's legendary Fashion Week begins. With celebrity panelists and expert guests, Girl Scouts of the USA hopes to address the impact of fashion on girls.

The health implications of the preoccupation with super thinness are serious. Nearly 1 in 3 girls say they have starved themselves or refused to eat in an effort to lose weight. In addition, 42 percent report knowing someone their age who has forced themselves to throw up after eating, while more than a third (37 percent) say they know someone their age who has been diagnosed with an eating disorder.

The survey, conducted by the youth research firm Tru, also found most teenagers consider weight loss measures—even some of the more extreme— acceptable. Twenty-five percent say it's acceptable for girls their age to take appetite suppressants and/or weight-loss pills, and nearly 1 in 5 consider plastic surgery and/or weight-loss surgery acceptable.

About Girl Scouts

Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide. The Girl Scout Research Institute launched in 2000, is a vital extension of Girl Scouts of the USA's commitment to addressing the complex and ever-changing needs of girls. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect, or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.

About the Dove Self-Esteem Fund

The Dove Self-Esteem Fund was established as an agent of change to inspire and educate girls and young women about a wider definition of beauty. It is committed to help girls build positive self-esteem and a healthy body image, with a goal of reaching 5 million girls globally by the end of 2010. The Fund is part of the Dove Campaign for Real Beauty, a global effort designed to widen today's stereotypical view of beauty.

The Dove Self-Esteem Fund is a global project, which consists of a network of local country initiatives linked in strategy and direction by a global steering group. In each country, the Dove Self-Esteem Fund supports a specific charitable organization to help foster self-esteem. In the U.S., it supports the Girls Scouts of the USA to help build confidence in girls 8-17 with after-school programs, self-esteem building events and educational resources.

SOURCE Girl Scouts of the USA"

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