Wednesday, June 1, 2011

Gap and Old Navy Take a Stand Against Bullying

We just heard that discount retailer Old Navy is launching a line of rainbow-hued t-shirts in support of the anti-bullying movement via the "It Gets Better Project". The tee shirts are also in support of Gay Pride Month (starting June 1) - in doing so, Gap (Old Navy's parent company) becomes the first major retailer to take a stand on this issue. The "It Gets Better Project" is a movement designed to let LGBT youth know that there is a light at the end of the tunnel - that as an adult, life gets a lot easier to manage in real-life situations for openly gay people. The site was featured in a moving ad by Google during the Glee finale, and this month the site has videos of openly gay Gap employees telling their stories of bullying, how they persevered, and how Gap supports them in the workplace today. Ten percent of sales from these shirts benefits the "It Gets Better Project", and the tees are available at select Old Navy locations (but not online - we checked).

Certainly some Old Navy stores will take heat for this stance, but we're personally thrilled that a retailer is choosing to be controversial and lift people up rather than be controversial and drag them down.

T-shirts available in select Old Navy stores only (NOT online), $7.50 - $14.50
UPDATE ON 6/1/11: D.C. area Old Navy stores will not have this line in stock until June 2nd at the earliest.

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