I have to ask: what message is Abercrombie Kids trying to send to kids by selling push-up bikini tops to tweens? Do they believe that tween girls - remember, Abercrombie Kids makes clothing for kids ages 8 to 14 - should need and want padding in their bikinis? Certainly I can understand some lining for decency, but I cannot fathom why a push-up feature is needed on an 8 year old.
Dr. Michael Bradley, a child psychologist, was interviewed by ABC News and cited four societal negatives from having a child retailer sell this product:
- We're shaping their beliefs and teaching tweens that our popular culture values them as sex objects.
- We're shaping their behaviors: kids who are introduced to sexualized images and media earlier are more likely to engage in sexual activity earlier in life as well.
- We're wreck their body image and telling them they're not okay as they as they are.
- We're taking their childhoods away from them.
Abercrombie Kids' is seeing the backlash hit its Facebook page as well - parents are posting their dissatisfaction with the company on nearly every update. Are you, or were you, a fan of Abercrombie Kids? Is your tween? Will this issue change your views of the company? How will you broach this topic with your daughter?
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