London Department Store Hammered For Hyping Bra to Young Girls

The over-sexualization of young girls and tweens sadly continues: London department store Primark has been selling padded bikini bra tops for girls as young as 5 years old (original story here). Under intense pressure from advocacy groups, the store pulled this item off the shelves, issued an apology, and stated that all profits from its sale would be donated to a children's charity.


We applaud Primark for its swift response to this issue but are saddened that it made it past buyers, merchandisers and store management alike in the first place. Aren't young girls under enough pressure already? Does it really have to start at age 5?!?

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