AOL and the Jonas Group today launched a new tween and teen network today called Cambio. (Jonas Group is the family management firm that handles the Jonas Brothers, Demi Lovato, and the Wonder Girls, and is run by the Jonas Brothers' father.)
Cambio is envisioned as a entertainment and lifestyle network. We're not quite sure how it fits in with JYSK, Just Jared Jr. or Twist, but it seems to be remarkably similar. The site will cover the band's "Road Dogs" softball team, sync up with the launch of Camp Rock 2, and other Jonas activities.
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Wednesday, July 28, 2010
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