Swedish car maker Volvo launched an online sweepstakes today featuring Edward from Twilight called "What Drives Edward?" - the winner will attend the November 16th L.A. premiere of New Moon and receive a Volvo XC60. (Full disclosure: MsTwixt owns a Volvo. As a reminder, this blog does not nor ever has accepted payment for any product reviews.) As Twilight fans know, Edward drives a Volvo, and the company hopes to parlay Twilight's appeal to tweens to reach their parents with its safety message. But this is a marketing campaign and so should be recognized as such.
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