By now you've probably seen the television ads for Justin Bieber's latest project, a fragrance for girls called "Someday". What you may not know is that all sales of the perfume benefit charity. The product was created by the Give Back Brands Foundation, and ALL proceeds benefit the following organizations: Give Back Brands Foundation and Communities in Schools LA West.
In addition, Mr. Bieber is auctioning off the opportunity to accompany him at the official Someday launch in New York City on June 23. The proceeds from this auction will also benefit Communities in Schools and the Give Back Brands Foundation.
While a bit schlocky, here's what the star had to say about the fragrance: “Someday is the idea that we can change the world, make our dreams come true, and even be with the one person that means everything. Giving back has always been incredibly important to me, but let's be honest... I wanted to create a fragrance for my female fans that I can't get enough of... that I want to get next to and I can't stay away from. I know they'll love the scent, but also the opportunity to support some amazing charities. It's a gift that gives back.”
The auction for the June 23rd launch event is being run by CharityBuzz, and bidding is currently at $3500.00 (the auction ends on June 21st). The perfume itself is considerably less expensive at $45.00
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